Strategic and Innovative Fuel Sales, Retail Operations, and Corporate Growth & Development Executive
Experience in Company-Owned Convenience Store Operations This candidate brings over 25 years of progressive leadership experience in the convenience retail sector, overseeing operations for up to 140 company-owned locations. Career progression has included roles from store manager to multi-unit leadership, ultimately leading an entire store division. Responsibilities have included full operational oversight, brand standard execution, team development, and profitability performance. Direct oversight has extended to a field team of over 12 district managers and approximately 1,500 employees. Demonstrated success includes developing structured field routines, launching a revamped bonus program tied to measurable KPIs, and implementing business reviews that focus on execution, culture, and results. Proven ability to lead both legacy operations and rapidly growing markets.
Qualifications to Manage a Branded Dealer Network Has supported a dealer network of 60+ branded fuel accounts and managed a branded fuel contract portfolio valued at over 70 million gallons. Responsibilities included negotiating fuel supply agreements, ensuring image compliance, coordinating vendor relationships, and maintaining regulatory standards. Managed relationships with third-party distributors and implemented programs to improve dealer profitability and brand consistency.
Development of District Managers and Dealer Representatives Built a development program for district leaders that included regular in-person business reviews, monthly scorecard tracking, and structured coaching plans. Focused on accountability, store visit execution, and cultural alignment. Mentored leaders to transition from tactical managers to strategic operators. District leadership under this individual’s guidance maintained consistently strong store performance and high employee engagement across 100+ locations.
Largest Dealer Portfolio and Branded Program Experience Managed a branded dealer portfolio consisting of more than 60 dealer-operated sites across multiple states. Oversaw all aspects of the fuel supply relationship, including contract negotiation, volume forecasting, pricing strategy, and brand program execution. Ensured consistent compliance with image standards and promotional requirements across the entire network.
Use of Analytical Tools Utilized P&L statements, sales and labor reporting systems, and proprietary retail analytics platforms to guide decisions. Implemented a weekly performance dashboard for all district managers and held monthly reviews to address key financial levers. For example, identified margin leakage in packaged beverages and implemented planogram changes and vendor renegotiations, resulting in a 3-point margin improvement.
Change Management Strategy Example Led a POS system conversion across 140 sites with minimal disruption to operations. Created a cross-functional implementation team, established a training calendar, and deployed market-level support resources. Used weekly calls and site audits to monitor progress and resolve pain points. The changeover improved transaction time, inventory accuracy, and reporting capabilities.
General Approach to Change Management Approaches change with a people-first mindset and a strong focus on communication, preparation, and support. Aligns stakeholders early, defines success metrics, and builds trust through transparency. Believes in empowering front-line leaders with the tools, knowledge, and autonomy to implement changes successfully.
Wholesale Fuels Portfolio Growth Increased fuel volume through strategic acquisition of high-volume dealer accounts and conversion of competitor sites. Strengthened brand representation by onboarding new dealers and transitioning unbranded locations to premium brands. Improved dealer retention through relationship management and operational support, while maintaining margin integrity.
Technology Experience (POS/Back Office) Oversaw full-scale back office and POS platform implementation, including planning, pilot testing, and rollout across 140 stores. Familiar with multiple retail systems including PDI and NCR. Introduced system enhancements that streamlined price book maintenance, improved scan data accuracy, and enabled loyalty program integration.
System Upgrade Project Example Directed a major back-office system overhaul that consolidated multiple functions—inventory, labor, price book—into a single platform. Coordinated cross-functional teams from IT, training, and operations. Developed SOPs, led live training sessions for 100+ store managers, and maintained support teams post-launch. The result was reduced system redundancy and enhanced reporting capabilities.
Strategic Guidance to Senior Leadership Developed and presented a three-year strategic roadmap for retail operations, including market expansion plans, margin improvement initiatives, and labor model optimization. Led discussions with senior leadership on capital investment priorities and workforce planning. Recommendations contributed to improved EBITDA performance and organizational scalability.
CRM and Loyalty Program Use Implemented a new loyalty platform that integrated fuel, in-store purchases, and mobile ordering. Partnered with marketing and IT teams to launch customer segmentation and targeted promotions. Resulted in a measurable increase in frequency and basket size, particularly among top-tier loyalty members.
Entrepreneurial Market Expansion Identified an opportunity to grow fuel volume by securing a large commercial fleet account, adding over 6 million gallons annually. Negotiated pricing and service agreements and developed a tailored support model. Integrated this account into the wholesale fuel delivery system, expanding both volume and margin.
Cross-Department Collaboration Partnered with HR to revamp the store manager onboarding process and reduced turnover by 22% in the first 90 days. Worked with marketing and merchandising teams to streamline promotional execution. Collaborated with facilities and IT to launch new stores, ensuring timelines and brand standards were met.
Achieving Aggressive Sales Targets Led a multi-departmental initiative to improve fresh food sales across 100+ locations. Implemented grab-and-go programs, streamlined product selection, and developed a mobile training module for foodservice execution. Resulted in a 30% increase in category sales and improved customer satisfaction scores.
Category Management, Vendor Negotiation, and Promotions Worked closely with vendors and internal category managers to optimize space allocation and promotional strategies. Negotiated contracts that increased marketing spend and rebate programs while securing preferred placement. Introduced bundling strategies and in-store contests that lifted sales across key categories.
Addressing Industry Challenges Labor Turnover: Introduced a mentorship program for new store managers, launched digital learning tools, and increased early-stage engagement—reducing field turnover by 18%.
Customer Expectations: Responded by implementing mobile checkout, loyalty enhancements, and frictionless payment options to modernize the in-store experience.
Coaching and Consultative Leadership Example Coached a district manager responsible for 12 stores who was underperforming in labor and foodservice execution. Created a 90-day performance plan, conducted weekly store visits, and facilitated peer mentorship. The district improved controllable earnings by 8% and foodservice compliance rose from 67% to 93%.
Ongoing Professional Development Engaged in continuous learning through executive leadership seminars, industry conferences, and targeted development programs. Applies insights from books, podcasts, and peer networking to refine leadership style and remain current on industry trends.
Reasons for Leaving Previous Roles Career transitions have been driven by opportunities for advancement, alignment with personal and professional goals, or changes in ownership structure. Each move was made thoughtfully, with a focus on long-term impact and leadership growth.
Qualifications to Lead Retail and Dealer Operations Brings over two decades of experience leading both company-owned retail and dealer-operated fuel networks. Has overseen 140+ retail locations and 60+ dealer accounts, managed thousands of employees, and led large-scale operational initiatives. Combines analytical acumen with people-focused leadership to drive culture, execution, and profitability. Demonstrates a proven ability to scale operations while maintaining high performance standards.
