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Job #:3472677
Title:National Business Development Manager - Foodservice Equipment
Region:Virtual/Remote
Compensation:$135,000
Posted Date:10/30/2025
Description:

Compensation: ~$100K base + commissions


Location: Remote / major US travel hubs


Company Overview

Our client is a U.S. manufacturer of cooking equipment used by commercial and retail foodservice establishments. Our customers include grocery chains, convenience store chains, restaurants, warehouse clubs, and other multi-unit operators that produce and sell hot food in-store. Their multi-generational success is due to a combination of reliable, quality equipment with hands-on support to help chains scale food quality, speed, and safety.


Role Summary

The National Business Development Manager (NBDM) is responsible for winning new chain-level business and expanding strategic accounts. In partnership with a Customer Support Coordinator (who reports to the NBDM), this role also owns ongoing account relationships, ensuring successful pilots, rollouts, training coordination, and post-sale support. This is a high-autonomy, performance-driven role suited to a self-starter with a track record of selling equipment to large retail grocery, convenience, restaurant and club formats.


Key Responsibilities

New Business Development (Primary)

  • Build and manage a proactive national pipeline targeting grocery, convenience, warehouse clubs, and other multi-unit retailers.
  • Lead the full sales cycle: prospecting, discovery, solution design, menu/process fit, ROI/TCO modeling, pilot scoping, pricing, and contract negotiation.
  • Orchestrate pilot programs and proofs of concept; define success criteria and convert wins to multi-site rollouts.
  • Develop executive-level relationships (Culinary, Ops, Merchandising, Procurement, Facilities, Construction/Store Dev, Finance).
  • Own RFP/RFI responses and coordinate cross-functional content (spec sheets, installation guides, warranties, training plans).
  • Represent the brand at industry events and trade shows (e.g., NACS, NGA, FMI, Restaurant/Convenience expos).


Account Management & Expansion

  • Serve as executive point of contact for assigned accounts; conduct QBRs and growth plans.
  • Direct and leverage the Customer Support Coordinator to execute post-sale tasks: order status, logistics, installs, training schedules, warranty/service coordination, CRM hygiene, and issue resolution.
  • Track fleet performance and identify upsell/cross-sell opportunities (accessories, replacements, new models).
  • Partner with Operations/Engineering to channel customer feedback into product improvements.


Process, Forecasting & Collaboration

  • Maintain accurate, current pipeline and activities in the CRM; forecast monthly/quarterly bookings and installations with confidence.
  • Build repeatable playbooks: target lists, outreach sequences, pilot templates, ROI calculators, and rollout checklists.
  • Collaborate with Marketing on chain-specific messaging, case studies, and campaigns; contribute to content that resonates with grocery and convenience retail.
  • Ensure compliance with safety, installation, and electrical requirements in coordination with service partners and contractors.


Required Qualifications

  • 5–10+ years of successful capital equipment sales to multi-unit retail chains (ideal: foodservice equipment placed in grocery/convenience/club channels/restaurants).
  • Proven track record of beating prior-year results, hitting quota, and converting pilots to chain rollouts.
  • Skilled at complex, multi-stakeholder enterprise sales (procurement, culinary/QA, ops, facilities, finance).
  • Active CRM user with rigorous pipeline, activity, and forecasting discipline.
  • Exceptional organization and follow-through; thrives with high autonomy and minimal supervision.
  • Strong financial/analytical acumen (ROI, TCO, payback, labor and shrink impact, throughput modeling).
  • Excellent communication, presentation, and negotiation skills; comfortable selling to VP/C-suite.


Preferred Qualifications

  • Existing network among national/regional grocery and convenience chains; experience with club and mass formats a plus.
  • Familiarity with store build-outs, electrical/load requirements, smallwares/accessories, and service networks.
  • Experience running multi-site pilots, installation programs, and vendor onboarding (insurance, safety, vendor portals).
  • Knowledge of food safety, menu engineering, and hot food program operations in retail environments.


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